When YourCliq creators approached us to put their ideas into paper and make their vision tangible, it soon became clear to us that we had something very special in our hands.
Imagine a social media in which you can create various profiles, and have each one dedicated to a different community of friends. These various selfs never acknowledge each other and experience completely different social interactions with the users.
A platform that allows us to let go our permanent online identity for a while and really focus on specific interests might be liberating and fun, and that's exactly what makes YourCliq unique.
Our challenge became how to make the design and user flow ultra-simple and minimalistic, hence the complex nature of this social media.
Project developed at Thoughtlab.