Wren&Fida is a traditional traveling agency that deals specifically with two distinct types of audiences: Corporate groups looking for an agency capable of putting luxurious incentive trips together, and educational institutions seeking for international students.
The challenge was how to create one single coherent identity and digital presence capable of dealing with groups that are so essentially different. The answer then became clear to us: "you do, and you don't".
We can tie both worlds together visually, have one entry point, for two different websites, and yet have the experiences be completely different trough the creation of specific content.
On the Incentive travel half of this digital experience, users will be exposed to appealing images of exotic places, emotion-focused stories about life changing experiences and teasing messages that intent to draw clicks in.
On the educational half, we are exploring the reputable past that the company has, as well as it's capabilities, in an logic exercise that basically aims to solidify it's presence in the market and clarify any doubts the clients might have about the process.
Although completely different in nature, both pieces feel very much connected, through the use of solid design and opportune cross-references.
Project developed at ThoughtLab.