What happens when corkyness meets minimalism? When humor meets strategy, and when different bright colors fit together when they are not suppose to?
These dualities represented some of the biggest design challenges of rebranding Thoughtlab, but they also serve as a great metaphor to the company itself.
This small digital boutique is an process-driven, outgoing, unapologetic bunch of talented young people that needed a refresh in the company's identity in order to better communicate their values.
The robust website took months to be completely and it's still, in some ways, a work in progress. The team was always very receptive to the inclusion of engaging easter eggs, and humorous payoffs to interactions, which demanded a level of refinement and involvement that is not commonly seen when building your own website.
You can see the result of this work here
The Canadian artist Tim Barnard was also brought in to do some of the panels that illustrate the services offered by the studio.