This is a branding exercise created for a content marketing company called Stackur. With a diverse team of journalists, editors and deeply stablished editorial process, the company is a expert on creating content with an unique and creative angle, making it not only unique, but relevant.
Their personality is Energetic, accurate, fresh and fun and they wanted a logo that could not only express these 4 identity pillars, but also relate to "stacking" somehow. The concept was created inspired by mind-word games such as Scrabbles or Cross-words. These games require not only knowledge of subjects, but also the ability to find the perfect words for the perfect spots. Aside the fact that they are extremely fun and challenge-driven, they are also based on the idea of "Stacking" words.
A match made in heaven! The design is minimalistic, clean and modernist-inspired as a way to create a strong sense of brand, and at the same time position the company as being differentiated from others, sophisticated and modern. The orange keeps it energetic and present, without losing it's sophistication.