Red Card to Racism: football as a transformation tool. Football is the biggest sport in the world and in a sense it belongs to us all. Yet unfortunately, incidents of racism and intolerance are also present in this sport, and it ranges from amateurs to professionals.
Red Card to Racism’s aim is to educate people about color discrimination as well as providing ways to fight it, by sharing great minds, influential people and heroes of the cause experiences on the subject, as an attempt create an environment capable of increased tolerance towards diversity. We believe that by using the most popular sport in the world as a tool to deliver this message, we can build a better world for the future generations.
The Concept behind "Redcard to Racism" was to bring back ideals of the futurist movement, striving for a unified world, racial tolerance and the building of an era free from cultural backgrounds and prejudice. I looked to the past to build the future, taking as reference great inspirations like Saul Bass, Paul Rand and Luba Lukova. The "do it yourself" aesthetic creates an almost childish atmosphere to show that we all have a part in this and all the goals of campaign are achievable.
The typography was made to be really simple, only playing around with heights and colors. Simplicity is the key to create a universal identity able to spread the anti-racism message using the most popular sport in the world as a catalyst.