This is a educational project developed in Alisa Zamir Visual Communications 2 class at Pratt Institute Communication Design Master's Program.
The official mission of the Museum of Sex is “to preserve and present the history, evolution, and cultural significance of human sexuality. In its exhibitions, programs and publications, The Museum of Sex is committed to open discourse and exchange, and to bringing to the public the best in current scholarship.” Critique of the existing visual identity: Although the design is coherent ,there are big missed opportunities regarding how creative can their stationary system be. Aside from the logo, there are not many graphic design items already produced.
My Thoughts on the project: The Museum of Sex is controversial since it’s beginning when it was considered by the conservative audience as a “propagator of promiscuity”. One good way of exploring the Museum Identity is troughtout humor. The human feitiches and tabus are fun and part of the human nature in their essence. What’s not shown: I believe that the content of the design items must be full of humor and non-obvious jokes. I intent to avoid offensive imagery and explicit content. The success of this project depends on what’s “not” there: a unique, clever, always surprising exploration of the sexual imaginary.
Target Audience Basically adults from all genres and sexual preferences. By rules, visitors must not be under 18. Apart from what it may seems, the museum also instigates elder’s curiosity. Project Goal: Bring Mosex to the top 5 most famous museums of NYC by creating a strong and playfull design identity that such an innovative organization deserves. The Museum of Sex is an innovative, controversial iniciative that intents to bring sexual tabus and behaviours to light and make people’s life less frustating with humor, modernity and naturallity.
The goal of the museum is to be pop, modern, promote sexual freedom and education. The graphic design should reflect these directions.
I do not own any rights regarding the Museum name, identity or position.