This years annual report story was about how IMA's arms have global reach, and how that affects members in a granular, individual level. We were looking for a more engaging, interactive experience that what annual reports usually propose.
The idea of was to provide an easy to digest, straight forward access to information, that also preserved some fun through animations and surprising content reveals.
Experience the full site here
This project was directed by Creative Director Richard Colbourne at Addison Design.