GE's annual report is an early ambitious project that can take up to 5 months to be completed. The company's size, multiple business and layers of approval, associated with high-standards and expectations make the creative process long and challenging.
The designs displayed on this page are part of an extensive layout and thematic exploration done before even the actual design phase begins.
The final version of the annual report can be seen here
This project was conducted by Design Diretor Kin Yuen and Creative Director Richard Colbourne at Addison Design.
GE Annual Report 2014 was award with Merit in the categories of "Print" and "Annual Report" on the world-wide recognized Graphis Design Annual 2016.