Annual Report project developed at Addison for the multinational giant Bunge. At the time, Bunge's biggest story of the year was how they were able to improve their processes, cut unnecessary costs and re-organize their logistic in a way that the company as a whole was working better and more efficiently.
To us, the idea of transformation, of improving from within was really interesting. Specially when associated to the fact that you can only do so through the lens of Bunge's specialists. No other group of people would be able to see what this selective group was able.
This line of thought led us to the idea of "unlocking value", or "seeing what no one else" was able to see, and through this, achieving success, efficiency and transformation. On the book, which is the main piece of this multimedia set, we created "secret" folders, that worked as a pay-off the story, as a metaphor to the idea of "seeing beyond", "revealing value". On the website, we mimic this experience through the reveal of secret self-contained modules, keeping the experience consistent throughout.